What it takes to Succeed: It's All of It

The official blog of TopNetworkersGroup.com

Category: What’s Now? (page 1 of 44)

Brand Promotion : McDonald’s and MLM

Let’s talk Brand Promotion, and how to approach MLM in the 5th Wave. We are in a different time and yet most of the old school foundational training still matters.  Especially true when it comes to how you and I market whatever MLM we are in. As you know, these days there are too many companies, and not enough people. In the 5th wave of MLM, what matters most is the team you are with. That’s been the vision of our team from day one. Let’s build a network, that can make money regardless of what MLM’s ‘we’ are in. The key to doing that, is in understanding Brand Promotion.

I made a video a few years back that I think ‘upset’ a few of my male business partners at the time.

I went in, on men who don’t wear the pants in their relationships … and how it negatively impacts the Business you’re trying to build with those men; it’s nearly impossible …. if any of them got mad, hey … they can be mad; But I spoke truth.

If you’re in business, with a man who has to answer to his woman; every time y’all need to do something for the business; he has to run it by his wife first; Her needs come before the business; her desires too; if she wants to watch Reality TV with her man, he can’t be on a conference call – can’t be prospecting for the business – can’t be reading books, or watching training information; and to be ‘fair’ … this is what a lot of women struggle with too; having partners that don’t fully support their business building efforts.

But I wasn’t having challenges with my Women business partners at that time – my challenge, was building a business with a person who was not on the same page I was on.

So … I’m out here talking about let’s promote ‘the system’ … and dude was out here promoting ‘companies’ … so everyone who came into the “network” … were getting mixed messages from the top;

Do I promote the companies I like? Or do I promote the system??

Confused minds do nothing; and that’s what most partners did; nothing. Meanwhile, tasks that needed to be completed that would have also helped him ‘grasp’ what he was Not doing; were not getting done; as they had to wait till he finished his “Honey Do List” first …

It’s a touchy subject; As a business partner, I don’t want to get involved with their relationship; or anyone else’s …. the best thing I could do at that time, was address it; as it’s not a situation that I face alone; a lot of us face this challenge…

In business, we have to be tough enough to listen to information we may not ‘like’ – especially when it’s true.

Brand promotions in MLM requires training. You cannot skip this, and must understand that our system emphasizes education. If you want to work with the group, be prepared to be tasked with learning to promote ‘the brand’ and not ‘the menu’ …

Within Network marketing The Brand is the team you work with.

“You” are not the brand; if you owned a company your company would be the brand … not you. Avoid everyone telling you to ‘brand yourself’ as they’re just selling you snake oil information. Let me know if you need help with learning how to be a professional network marketer. Join TopNetworkersGroup today

Brand Promotion with McDonald’s – in regards to MLM in the 5th wave

Leadership is Tough Decisions Made For The Best

Leadership is tough. Leaders often have to make unpopular decisions; and too many ‘followers’ like Popular Leaders; the ones who please the crowd; and do what the crowd wants rather than what NEEDS to be done; That why it’s tough.

If you please the crowd, you meet their need for immediate gratification – and yet if that decision ends up being BAD longterm; the people will not say “well we wanted the short term solution!” — nope; They’ll call you a bad leader.

Leadership is tough.

When you make the unpopular decision; You loose followers; People say you don’t know what the hell you doing; Should your plan fail due to lack of support; People won’t say well not enough people supported …. They’ll say … He/She is a bad leader.

Leadership … is tough.

That is why in all my years of training in the realm of business, on the topic of Leadership, I always mention the role of followers as well; because it truly is the key; a good leader needs good followers; That is what makes the Tough job of leadership … easier.

And .. it sets up those followers to become great leaders in the future; as they too will understand the tough decisions that need to be made; and will realize the importance of the support needed to accomplish any goal.

leadership is tough

(also related)

MLM Leadership :: Leveraging Talents For Team Success

Let’s discuss Leveraging talents for team Success. Have you been in business long enough to meet people who proudly proclaim to be ‘one man/woman bands’ …?  I certainly have. They think it’s a badge of merit, and also use this as a way to sneak diss other people. It’s a way of saying, I am doing this all by myself because no one else wants to do this with me.

When talking of the “long walks” I have been on, even I must be careful not to make this misstep.

This is also why I want to put this out here, so no one gets this idea. In fact, let’s discuss from an MLM Leadership perspective, and a business owner P.O.V. as well.  Because this industry attracts so many people with a self employed mentality, there are several ‘leaders’ who are pulling together. In MLM, Leadership truly is all about Leveraging Talents for Team Success. It does involve understanding ‘how to play the game’, and from there individual talents can shine through.

For example – some people are great talkers, but if they don’t understand how to play this game, they’ll talk themselves out of sales.

The ‘best use’ of that talent, is Doing Presentations and Training. If you’re a leader that enjoys speaking, be sure to apply that talent where it matters. Spending time talking, for the sake of talking, is eating up time you (or that leader) could be spending on prospecting.  Let’s say you don’t like to talk ‘verbally’ but do enjoy speaking with your hands. Many of you ‘should’ be using those talents to ‘write’ for your team.  Instead of just tweeting, or debating politics on facebook, ‘apply’ your talents for team success.

In MLM, too often folks want to play every single role. To be fair I see this in business too.

Some leaders will have a team member who makes beautiful flyers, and instead, decide to make the flyers themselves.  They don’t have the same sense of design, and feel like it won’t really matter. Unaware of the psychology that is going on with the people they’re seeking to reach. These leaders are short sighted, and are more interested in being in charge, playing the role – than BEING that role. A real leader, a good one, will leverage the talent on the team. Leveraging that talent, using the one who excels at it, gives that leader more ‘time’ to do other things. The flyer, designed by a better eye, will also be more effective when promoted. The end result of the two people leveraging their talents together would be a much larger ‘turn out’ to the event, the leader and the team is promoting.

Where as, cutting the flyer designer out, makes them feel ‘less a part of the team’, and less likely to even help promote said event. Especially when the flyer is trash….

Image result for team frustration

When building teams, the first thing I’m examining is talent. I look at skill sets to see where the best place to put them would be.  This is a big reason that for years, while building Crazygood, another leader on my team was doing the weekly presentations. Even though I was more than capable, had already made video presentations to recruit most of my leaders, to ‘grow’ the team, I knew I would need other leaders, to Help lead.  This was a very effective move, that eventually went from leveraging talents for team success, to coming up with an entire system for all our multiple streams.

That, however, became the new challenge. Several ‘leaders’ have come through the doors of the 1mlmsystem, but most are promoting a company.  I’m looking for the people, who come through our doors, talking about building a team.

Facebook Down, Instagram WhatsApp Too; DDos Attack

Today Facebook and it’s family of social media platforms are down; Facebook Down, Instagram Down, WhatsApp is down too. The outages apparently the result of a DDos Attack. Not too long ago I cut a video that you can see below, about why Facebook Sucks for Network Marketers. I feel that too many people in network marketing rely on this platform ‘only’, and tune out other options to use, while building. Along with the attraction to automation, networkers are losing the much needed human touch.

Plus with Facebook Down, and others you see how fragile your business can be.

“if”, this is how you’re building your business.  That facebook “Live” you were using isn’t going out to most of your audience today. The IG TV show you put together to launch your business, also failed you today. A while back, sites using facebook as a way for members to login, were unable to serve their customer bases. (Because users could not log in.)

Throughout the years, it’s grown too popular and far too powerful. I no longer use their ‘comment section’, so that our site is not going to go down, when Facebook is.

With Facebook down, we get lessons on ‘all your eggs in one basket’. This is an argument for diversity, and decentralization. more than likely Facebook, IG and WhatsApp will recover from this DDos Attack. Knowing these can happen at any time however, should make you, think more deeply about your approach to building.

Use TheConversionPros to build lead capture pages, landing pages, and use their auto responders to Market ‘directly’ to your leads through email.  Email marketing is a lost art. I guess the argument is, people don’t read their emails anymore.  It’s not a lie though.

Readers are leaders and frankly, the industry is missing Leaders … who Read ….

We used to recommend ‘building through our 1mlmsystem Live Office’, but now we have “The Secret Office”.  All part of The Rich Man’s Plan from TNG, it is a similar concept. When building, you and I have to get prospects ‘out’ of environments with distractions. Back in the day that meant going to a hotel conference room, or ballroom meeting. Pulling people out of environments that distract them, help you build better teams. Teams of people who will read email they see, from you.

While facebook down trends, and jokes are made on twitter, lessons await to teach the Student who is Ready.

This user isn’t joking, they’re… very frustrated.

https://twitter.com/ashleycoles_/status/1105990553303420930

Again, this is what happens when people don’t spread themselves out. Again, I’m the guy who blamed ‘the people’ when Crazygood went out of business. I said people using it, did not place value on using the network. They all kept putting value on Facebook. That ‘same energy’ has gone into instagram, and that’s why facebook bought them. When TSU rolled out, the same thing happened again.  Folks didn’t use it ‘like they used’ facebook.  Too many people treated it like something different, and that’s why it went out of business.

Other Jokes from Facebook Down on Twitter …

OneCoin.com – Another Scam We Warned You About

I just updated the description a few moments ago on my OneCoin.com video; when news broke a few years back that the founder was arrested.  Looks like it took them a few to finally charge them all. This is how it goes, with scams. Just as we warned you about Bitconnect, and how it would end like Zeek Rewards – we were right about OneCoin.  We were right about Kannaway as well. Notice you never hear anything about that company, that was simply trying to ‘capitalize’ on ignorance. Overpriced ‘products’ are always going to be challenging for people to sell, through the MLM model.

Check out this Old Content, with a Timeless Message – from when OneCoin.com ‘first’ started to go down.

“Might” work on a nice screen cap for this OneCoin.com video as well. There is always ‘quite a bit to do’ when you’re going at this ‘the right way’. By that, I mean avoiding all the automation that is making MLM suck again. That ‘personal touch’ will never get old, in this line of work.

Personally, people didn’t appreciate this video, and I felt it.

They let me know, that they didn’t like my “told you so” attitude, in one way or another.  It’s fine – as I stated in a post on facebook, those aren’t the type of folks I can lead…

Quick ‘text’ from that facebook rant, on people falling out with me, over OneCoin.com

In #DaleCarnegie’s book, #HowToWinFriendsAndInfluencePeople (recommended reading for anyone working in Leadership Positions/Roles etc…) — ONE of the main ‘how to’s’ revolves around … “Never telling People They Are Wrong” — Because, people do not like to be told, when they are wrong; they DISLIKE people who tell them when they are wrong;

(from this slide show of How to Win Friends & Influence People)

………. Which feeds into why People are so Easily “Influenced” By all the WRONG people; those folks simply never point out what they are doing wrong, and they “like them” and allow those folks to shape them; (while usually, turning Away from those who point out wrong, and also ignoring the Advice they give that ‘would’ help them — they Choose not to listen) — It’s one of the ‘rules’ I never liked nor agreed with.

I figure, if the people I’m leading do not want to be “Coached” and Mentored; which often Involves pointing out flaws, ‘so that you can do better, be better, get better results….’ – then those are the people ‘for me’ …. and if anybody fell out with me, over telling them #OneCoin is a Scam; honestly – that says more about them, than ‘they’ can ever say about me. … that’s how I see it.

Just in case you’ve ‘never read it’, here is a ‘summary video’ on Dale Carnegie’s book, How to Win Friends & Influence People

Almost every other ‘how to’ in this book, I adhere to in my leadership to this day. I’m often lifting up those who contribute to the team. It is almost ‘rare’ for them to get praised that often. Sometimes it turns people away simply because they ‘think’ I am up to something. Though, not as quickly as telling people something they ‘love’, like Onecoin.com or Bitconnect, isn’t what ‘they’ think it is.

I say, look to the reputation of those you follow. If you want to follow us, read this blog; watch the youtube videos. Our message has been consistent. We want to make sure you don’t get taken advantage of; so we can BUILD a team that looks out for one another in a pool filled with sharks.

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