My search for Intelligent Marketers has been the kind of journey a lot of you can probably relate to.
Then again I’m totally lying there because if I’m going to be honest Intelligent Marketers are rare! That’s because ‘anyone’ can be a marketer. There are no real tests, no degrees, no real certifications to show that a person is ‘qualified’ to even call themselves a marketer. It’s one of the gifts and the curses of network marketing. As an industry, it’s known as ‘the people industry’ and the type of marketing we do in it, is known as word of mouth marketing.
Intelligent Marketers have put in enough work to understand that they are playing a game. So when we start talking about strategies, like word of mouth marketing it automatically makes sense. Because anyone with any form of intelligence has seen what happens when a shoe, or a meme gets talked about on social media. Virility is what so many of us, as marketers are after and yet how do we manage to ‘get’ people talking about our stuff?
Well, if you’re one of the few intelligent marketers, using network marketing as a vehicle to make money, then you know its’ a game.
Yet, like any game, if you’re sitting down with players who don’t know the rules – how many games are you really going to win?
Not very many.
Intelligent Marketers Know How To Play The Game
Let’s say for example you’re like ‘the few’ intelligent marketers out here who ‘really’ understand word of mouth marketing. You realize that people don’t want to be sold, they want to buy. So I’m about to purchase CD-R’s for my Church’s media ministry. They’re all out and it’s something that is needed for Sunday services. Rather than go down to the store, I’m going to purchase through one of the Online Shopping stores we promote through our Free Level, in the 1mlmsystem. Then, I’m going to let folks know I made a purchase, and will be getting cash back ON my purchase.
Naturally, what’s going to happen is, other people who like deals are going to wonder ‘how I did that’ – Hook, Line, you know the rest. Difference here is I don’t want to SINK anyone.
I’m here to help folks rise …. and there is really no better way to ‘make money’ than to have ways to save it, so it can be invested somewhere else.
Intelligent Marketers Do Not Worry about Right Now
They play ‘the long game’ – because that IS the game. It’s not a game where you look for immediate gratification. I know that’s popular. But, the ‘consumer’ is the only one who needs their gratification to be immediate. If you, as a marketer are intelligent you’ll understand the importance of Delayed gratification. You’ll ‘get’ what role it plays in your business.
So when you make that post about shopping online and getting ‘cash back’ on your purchase; you’re not going to Pretend that One post is all you need. You’re going to ‘continue’ to discuss the ‘deals’ you’re getting while shopping online. That’s ‘if’ you’re an intelligent marketer.
Because, Intelligent Marketers are Consistent.
When I see people in this industry quitting and jumping from selling one product to selling another, all I can really do is shake my head. It’s frustrating to see so many people with so much potential who just won’t sit still for a moment. This impatience virus has impacted way too many citizens in our society. We need to collectively remember that Patience is a virtue; so naturally Impatience is a vice.
So, I’m looking for ‘the right people’ – and it’s not a new theme for me; it’s been the case for quite some time; here are other articles I’ve written about needing ‘the right people’ :
You see, we ‘all’ need to find the right people. We also need to continue to WORK on becoming the right persons. You see, all the awesome people I’ve been able to work with so far, are a reflection of the growth I’ve undergone. For others who work with me to also find Good people – they too MUST be willing to grow. They must be willing to improve, to read, to add skills to their life – otherwise they’ll never feel the joys of accomplishment. As I continue to grow ‘myself’ i realize more and more how important it is for me to TELL people ‘what’ I’m looking for.
But of course, I had to come to an understanding of what that was myself.
So here it is.
Intelligent Marketers Read Books – so what I’m going to ask will truly help me find who I’m looking for.
In order for us to work together, I need you to have Read 3 books.
Otherwise I won’t even bother calling you – because you’d be wasting my time.
We need to be operating at a Golden State Warriors Teamwork level ….
We need to get our heads around the reality that these young Warriors are winning with their Coach on the sidelines …
Not to say that the ‘coach’ doesn’t matter, but regardless of what Luke Walton says, so long as he doesn’t try to Change what’s already working, he’s going to more than likely, continue to enjoy these wins. Because the Golden State Warriors are comprised of players who admire and respect one another. All of them are talented and yet they each recognize the talent in one another. this is true, all the way down to the reigning MVP, Steph Curry.
As incredible of a ball player as he is, he’s got plenty of help.
They move the ball around and ‘share the work load’ from night to night. They look for the best shot. What they’ve shown all of us who are paying attention is that all of the ball sharing they do, doesn’t harm their leading scorer one bit. He’s off to another amazing NBA Season. He might even pick up another MVP.
That’s what I mean by this, Golden State Warriors Teamwork Level.
There are a lot of levels out here and there are a handful of teams in the NBA right now playing at, or around that level. Many people might argue all the Warriors are doing is patterning their approach after another very successful franchise, the San Antonio Spurs. Under the coaching of Greg Poppavich several players have experienced the benefits of teamwork, as they’ve won 5 NBA championships over the past 2 decades. They’re also contenders just about every single year…
One of the players who won 2 championships under Greg Poppavich, was none other than the injured Golden State Warriors Coach, Steve Kerr.
There’s no doubt that, between playing for Poppavich, after winning 3 rings under Phil Jackson, that Steve Kerr was prepared for the job.
In his first year, last year, He won a 6th Championship, 1st time as a Coach – and if things continue to go the way they are going; he could be looking at back to back rings. Not a bad start to a career. It does help that he inherited a very good team. Put together mostly by Jerry West, and coached up by Mark Jackson, many of the players on the Golden State Warriors really learned how to ‘tap into their individual abilities’ first.
To me, the main difference that Steve Kerr brought to this team when he took over last year, was teaching them how to Play as a team.
…..and the LEVEL of Teamwork That the Golden State Warriors are playing at right now, is So high, that the Coach doesn’t even matter.
Everyone knows what to do, when to do it, and they’re Doing it very, very well.
The overall message you’ll get from TopNetworkersGroup is that Network Marketing Companies are all the same.
All network marketing companies sell a product or a service and use this business model to save money on advertising. Advertising is a huge industry. Billions of dollars are spent each year by traditional companies in hopes of getting consumers to buy what they are selling. With the rapid improvement of technology more and more ways and more and more places to advertise are emerging. The average joe sitting at home wanting to make money and free up his time is unable to compete with traditional companies.
This is why network marketing companies appeal to the average Joes – because the methods taught on how to acquire customers usually has nothing to do with traditional methods. In fact, I’ve made a few videos that speak to this issue which is now a real challenge in the MLM Industry today. Many people who are new to this industry continually make one of two mistakes in how they view MLM. People either feel MLM is not a ‘real business’ – or they think MLM is so much like a real business that the Only way to make money at it is to spend money on advertising.
This accounts for the huge % of people who fail at network marketing – because they spent far more than they made. That is however the price to be paid when an Average Joe has a huge Ego and thinks he can compete against Fortune 500 companies with well trained staff. Many of the people working for these companies specialize in what they do. The average joe works a job, on the 40 hours per week plan; and rarely do they work in the advertising department.
However the moment average Joe’s join network marketing companies they decide that they are now experts – and choose not to listen to their uplines!
Avoid being like average Joe; be like Above Average Joe instead. He makes more money.
There are a lot of people joining network marketing companies who need to understand this reality. We are not traditional business; and so our approach to acquiring customers needs to be different. Most people we approach are not going to look at us, or what we sell, the same way they look at Nike or Apple.
Unless of course you’re working to get sales for Nike or Apple.
Whether you’re marketing for company ABC or XYZ – all network marketing companies are the same. They pay you for the customers you bring to the company. You can get customers yourself, and you can usually assemble a team of business partners who can also make money for getting customers, and you’ll be paid a % of what your partners bring in. Most of these companies are offering products that are of the same or better quality as a Nike or Apple would; for less money than people are spending.
These lower prices are usually possible, because network marketing companies are not spending money on advertising. When companies spend money on advertising they need to raise the prices of their products So they can cover the expense.
Now you know why Nike and Apple products cost so much money.
So, since all network marketing companies are the same – does it really matter what ‘company’ we join? Or does it matter more ‘how’ we go about acquiring customers for products and/or services these companies offer?
Simple yet not so simple right?
Because yes – SOME network marketing companies are really bad. Either the product/service they provide is no good. Or the company ends up with all the wrong people. Team Building Series: The Right People
Here at topnetworkersgroup, we feel that as long as we have the right people, who know how to go about acquiring customers for a product/service – and who know how to find good business partners who’ll do the same; We can sell any product/service for ANY of these network marketing companies.
For us, it’s simply a matter of choosing the right ones for the team.
Over the next 3-6 months, We will be beefing up our FREE level in order to provide more and more value to members of our team; and to make the Opportunity of working with us even more appealing. If you’ve got any questions, be sure to leave those below!
Anyone who knows the story of TopNetworkersGroup understands that it’s a story ‘in progress’. This is a story that is not yet fully written. It is unfolding day by day and you are either watching it happen, or you are part of the story. Many characters have come and gone, but as of this date, heading into the 2nd month of 2015, we are still searching for the core leaders who will lead this team.
In this Team Building Series, we are going to discuss several important team building topics. Starting with The Right People – this installment, the introduction, which will first show you how we’ve been addressing this topic; up to this current point in time.
When you have the right people, trust flows. We’re going to speak on that in detail in that installment of this leadership and business training series of articles. After that, we will bring you How A Team works. Once again you’ll notice us drawing from and referencing previous articles – much of what needs to be said in this series, has already been said. But we want to help you put it all together, so that you can actually be an effective part of this movement.
First of all, you must understand our goal is to help more people in the network marketing industry make professional money. We define that as $60,000 per year – Or $5,000 per month. Everyone we know wants to make four figures per month; and not a single person we talk to is against 5,000 of residual income. But not many people in network marketing make this kind of money.
This is why, the first part of our team building mission, has been to find and identify The Right People. Oddly enough, One year ago I addressed this same topic. So things will be done much differently in 2015 – since we find ourselves in the same position as we were in a year ago. Watch Having The Right People on YouTube
I’m goingt to be more specific than ever before. I need people to do 3way calls with. When I broke away from the people I came into the industry with to create TopNetworkersGroup, I was doing so without other people. Going it alone is always difficult in network marketing. We all could use a little help, from our … business partners.
Sadly the business partners I had (before I left to form TNG) cared more about their own well being than the well being of the team.
This was always the case for me, even with my first Network Marketing company. While other uplines were constantly “crossing the stage” to receive production awards and recognition; OUR upline was no where to be seen; He even disappeared during the training events. Then he’d show up on the final day (of a 3 day event) and would speak to the team about how WE needed to do different things to help HIM get on that stage.
We have a saying in MLM which talks about the Right Way to approach Team Building; it’s “from event to event” –
So if your company is having 4 Major events during a year; you and your business partners can (and should) create mini-events in between – in order to build momentum for the BIG event coming up.
This is a simple idea but, 90% of the industry is NOT doing it.
A simple concept, business partners getting together to throw an ‘event’ – a meeting – an opportunity to share information on the business they are building together with others who are being invited to join; and help them build. But most people aren’t doing it. This idea of building a team, from one event to the next, is what spawned other formats; the home meeting, the coffee shop meeting; where two or more business partners would get together to promote and build.
Team building at its finest happens when two more more leaders know what to do; and do it. If a bunch of business partners get together, but do not know What to do – then it does not matter if they throw a bunch of events; I can honestly say that I’ve worked with business partners who didn’t know what to do; but agreed to participate in events. Their, not knowing what to do, made the entire events ineffective.
Knowing what to do is a Big Deal.
We spend So much time talking about Training, not only here at TNG, but throughout the MLM industry. Open your eyes and look around. There is an over abundance of information on ‘what to do in mlm’ – on the internet today. It wasn’t like that when I got into MLM in 1999, and we didn’t get YouTube till 2005; so this EXPLOSION Of information has happened in really just the past 10 years.
Imagine how much MORE information is coming to us in the NEXT 10 years.
What always accompanies information however, is Misinformation.
This is always the case; Even back when I was coming up in the industry (My First 5 Years in MLM) – there was plenty of misinformation floating around then too. BUT, the information that worked, obviously worked – and there was no point in debating it.
We all knew what worked and what did not. Most people were too lazy to go and get the information because, you always had to go and get the information. None of us could sit and home and stream information to ourselves from the couch back then. You had to sacrifice to get the information.
We all had to go search out top earners, and learn directly from them, with no fast forward button.
However over the last 10 years – not only has a lot of information hit the internet; a lot of misinformation has come out as well.
In other words, the vast majority of business partners I’ve had team up with me in TopNetworkersGroup were operating on misinformation, ‘thinking’ they knew what to do; and not realizing how difficult they’ve made network marketing. They don’t realize that a lot of the people giving out misinformation can make money from SELLING them false information.
In other words, when the information was PURE; they only made money if YOU made money. So the information they gave you, back in those early days, was always accurate. The information I’m talking about, is that Old School Information. That’s why it’s the truth. We Have that Correct Information.
Today, people SELL You a funnel, or a system, or a sales package of dvd’s; and they make their money off the front end. Whether the information they gave you is accurate or not, no longer matters. it matters to you; but not to the person selling it!
So when I talk of ‘Having the right People’ in this important Team Building Series – I am specifically talking about having people who have the Right Information. This brings me to the One MLM System. It’s main purpose was to provide people with the accurate information. Over the past 2 years, the vast majority of people who came through the system either chose not to watch the video training, or watched it and chose not to apply.
I say this, because I did not perform one single 3way call during all of 2014.
If we’re going to talk about this topic, it cannot be done without talking about 3way calls. We created a page that is Part of the 1mlmsystem Tour – a Free MLM Business Training page where several videos can be seen directly talking about the importance of 3way calls.Several training videos inside of our System; and inside our Leadership Training Section all speak on how vital 3way calls are to team building – and Yet, in spite of so much training on the topic, none of the people who joined our team, felt they were important.
I understand why this is the case.
Most of the people who’ve worked with TNG have literally no MLM experience; and the information they’ve gathered is mostly misinformation. There are actually plenty of people who train against the usage of 3way calls. They are telling distributors that they can do this without the help of others.
You are the leader, and you are the one everyone will follow;
Even if you don’t have the information.
Because you have branded yourself.
And you have a lead capture system.
You’ve got emails to send out.
That’s all you need.
You don’t need a partner.
This is a huge mistake that so many people make.
These ideas are poisonous to network marketers.
I came across a video today from Randy Gage which helps bring home some of what I’m attempting to say here. Randy Gage is one of the all time top money earners in the history of network marketer. He is a teacher of teachers and a trainer of trainers. So when he is speaking on a topic, it’s not ‘misinformation’ – Please listen, and then be sure to finish reading what is being shared in this Team Building Series.
This video is nothing short of powerful when it comes to team building.
It talks about distributors who seek to always be ‘first’ – when a new mlm company comes out. They believe in the Saturation Myth; and believe that the grass is greener on the other side. I didn’t set TNG up because I thought the grass was greener. I knew this would take work; that we would need some gardeners. It was going to require some people who understood what Randy Gage is talking about here.
This first crop of Followers, will be the first Leaders of TopNetworkersGroup.
They will be our first Directors; Our first Vice Presidents.
None of that happens until we find a few who are willing to do the right things, the right way – let me speak more directly, while referencing some of the points by Randy Gage.
You cannot successfully bring people into TopNetworkersGroup without them talking to me. I’m the guy with the vision and I am the guy who’s guiding the ship. Skipping steps in the process actually harms you more than helps. Attempting to build a team without me (your upline) isn’t a wise move. You can try to copy this system and you can attempt to build by leading with a program, rather than the system; you can even brand yourself and use lead capture pages, and email auto responders to send out messages; but you cannot be successful without me (your upline).
That comes off sounding like I am full of myself when that is not the case. The case is, that’s just how network marketing works!
We All need that Support ‘line’ that we call an Upline in this line of business —
Top money earner Randy Gage just got done talking about it. He would never think of building a team without an upline. Yet, without naming names, 100% of the people I’ve personally brought into TNG, have decided to ‘attempt’ to build without theirs.
They have chosen not to set appointments over the phone; nor through our live office – they have chosen not to use our Production Worksheets, which help them take an organized approach to team building. This isn’t because they are bad people, they just do not realize how important it is…
The good news is, our system has everything you are looking for – and if you are willing to be part of our movement, you will inherit what others took for granted. You will get instant access to the RIGHT information to build a team. But, to build that team, you must apply the information. I look forward to working with the next wave of people who come through our system. I also look forward to giving you the next parts of this Team Building Series.
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