If there ever was a Myth circulating in MLM today, it’s the Friends and Family Myth.
This myth in mlm causes more people to believe a dream is possible for them, without realizing what it’s going to actually take, to accomplish it.
It’s a myth that’s unique. Because there is half of the industry that still believes in teaching ‘friends and family’ — which (for those who don’t know) is a strategy for who people should approach about their Company, it’s products or services – leaning on the relationship that is already in place to either get them to do you a favor, and try it out – or at least, take a look and consider going into business together.
That’s the Old School ‘method’ – and is considered to be a Myth by the New School methods being taught today. Today, you’ll hear top money earners tell you that talking to friends and family is a waste of time – that you should instead target Other people who are already in MLM’s – again, this is viewed as a Myth … largely because it is.
The Truth is – it depends who your friends are.
Some people have better friends than others. It’s the truth. Not all of us do that great of a job of selecting our friends. Some of us join MLM companies and the reality is, we do not have people that we can talk to; because the people we know are just not educated properly to view MLM in the right perspective.
For example, I just had a movie shared with me that absolutely got me upset – and fired up at the same time. I joined the MLM Industry in 1998 and it was then, that I found out how my friends actually viewed me.
Since that time, I’ve had to accept slowly, that the people I grew up with like to talk about doing things; but when it comes time to do them – they don’t want to Take Action.
I had to accept that most of my friends are talkers; not doers.
So for me, taking an MLM to my friends is and was an ineffective method; but asking me to talk to randon strangers; OR go after people who are already in MLM’s isn’t really effective either. The truth is – The relationships matter.
If you’re one of those people who happen to have great, supportive friends who don’t just like to sit around talking about stuff; but like to Do stuff. You’re all going to join MLM and work together because you’re already Together.
This is the biggest ‘secret’ in MLM really; This spirit of togetherness that is often lacking, even and often within MLM companies; For example, today I sponsor several people using internet marketing techniques; which expose me to people – brand me or my company/team in the minds of others; and they end up joining stuff I’m promoting .. but these people have no relationship with me.
Many of them, will also avoid forming a relationship with me, OR the type of relationship they seek to form is not a beneficial relationship, for their business; meaning they want me to be their buddy or their pal; rather than their business partner.
So, being able to form relationships where there is a respect for one another; especially along the lines of Seniority – where you don’t have a situation of too many chiefs and no enough indians … is very important to your success in MLM.
So Who Should Be the Chief?
“The All Men Are Equal Myth in MLM”
People who already have good to great relationships with their friends and families, generally already have established who’s the Chief. This is often what makes MLM difficult; when we examine the vast majority of relationships people have; lots of people are in a situation where everyone views themselves as the chief; especially today.
Very few people have these relationships Right – Very few families have these relationships Right; but in those cases where people Do come from friend circles, or family circles where there is already a heirarchy in place – THOSE are the people who do very well in MLM; and often it happens very quickly for everyone IN those tight knit circles.
What I’m actually poking at is a fabric in our society – a fabric that defines the poor relationships so many of us already have.
This issue that is so present in our society, where everyone wants to be in charge; and no one wants to allow anyone else to be in charge of them – this way of thinking completely goes against MLM.
It makes it difficult for people to succeed in MLM.
Especially today with so many MLM companies being introduced into our industry – The MLM business model is proven to be one of The most effective methods of moving a product or service from Producer to Consumer; so we can only expect MORE MLM companies to emerge; more and more – and the fact that everyone is already disconnected, if we do not GET connected, and do it quickly – the entire industry may collapse.
I’m not being dramatic there.
MLM is about togetherness; and that’s the only way to face the future of this industry – Together. our One MLM System is about bringing ‘a team together’ – realizing that we do not need everyone; and that it’s not possible for us to attract everyone; Instead we’re looking for a handful, who want to attract a handful; over the course of workingn together, being committed to building our network; We’ll create a Team that will be Positioned for future and ongoing success.
Traditionally this was done through A company.
However, as I just explained, the industry is changing so rapidly, that it’s become very difficult to keep your ‘team’ locked into one company; as they decide it’s better for them to be first in a brand new company – rather than try to play catch up with you.
Then another company comes out; and THEIR top people decide they wanna be first.
Instead of the network growing from staying together; It shrinks from constant, and ongoing division; Division – because there was never any respect in place; any real reverence for experience; NO view of anyone else as Chief.
While there are Many plausible reasons for not following someone; there ARE people who seemingly follow, blindly – as they go with ‘big name gurus’ from one company to another; spending lots of money; trying to get in first – thinking This time it’ll work out; not realizing the people they’re following have a great position; and are gonna make money either way.
They’ve chosen their Chief; and those Chiefs have chosen to market ‘high ticket items’ – because why bother with all those ‘pennies’ … right?
In our view – the people at the bottom should be making business decisions; which involves looking at the math; taking a $10 business – and using it as a way to grow and compensate a network; puts everyone in the network in a position to have Ongoing residual Income, that they could contribute to higher ticket programs.
This seems to make too much sense though.
And even within our Team with TNG, we’ve been unable to build the kind of relationships with one another, up to this point at least – that would help Our movement explode; and touch the lives of people in MLM the way that I’ve always envisioned.
So even I am reaching out and seeking to build and improve more of my current relationships; and foster new relationships; as I seek to find people who think along the same lines as Me; who realize the value of small ticket programs; as a door way to expose people to bigger ideas; and bigger programs as their income and – as their organization expands.
This is actually the revelation I reached in 2004 when I walked away from MLM; that I needed to cultivate new relationships; and today – I find myself in a similar position; needing to once again, establish new relationships with new people; who will embrace OUR vision, and OUR motto, that it’s the network that matters; not the company we are marketing…
It’s the NETWORK that brings 100% of the value to the company; not the other way around.
And yet, the RELATIONSHIPS within the network… and even more specifically the RESPECT for one another within that network, is what helps build the network; and it’s what will keep the network together.
We often think of building an organization of Thousands of people; or Hundreds of Thousands; but that cannot happen until 2 people … come together and get on the same page.
When 2 people are on the same page – they can find 3 people to get on that same page – and from there a team of thousands can grow.
So, approaching friends and family – works; IF you have the right friends and family. If you do not … it’ll be good practice; but – you’re going to have to find better people than you currently know, or challenge the people you know to become better – which often will get you kicked OUT of their circle; and honestly, could turn out to be a blessing for you.
Till then, this Myth in MLM will continue to persist; until we realize the value of our relationships; till we seek to find and build good relationships with the right people; and create the kind of network that Can have a positive impact in the world around us, and especially within the industry we love; the Huge inequality in MLM will continue; people will continue to fall for hype; people will continue to join companies they cannot afford and talk to their friends and family – whom they do not have good relationships with – while the people at the top, continue to make all the money.